Every so often, a word or phrase enters into the public lexicon and becomes over-used in short order. It seems that every tv show is using it. Then, everybody I know. Soon, just hearing the word/phrase gives me heartburn. Unfortunately, I find myself saying them also. I'm not a word snob. But enough is enough sometimes. It's a shame I reach that had-it-up-to-hear point before anyone else does. Or so it seems, anyway.
Two items come to mind that I keep hearing of late. I'm sure I could think of more but these will do for now.
Re-purposing. Huh? What does that mean? Does it just sound fancier to say 're-purposing' than to say something is used or being used for something other than it's original intent? I liked it at first. Then, every decorating, remodeling show on tv began to say it. It's a great favorite of interior designers and remodelers. Have you noticed there are no 'interior decorators' anymore? Where did they go? Getting re-purposed into interior designers I reckon.
The second item on my hit list is the phrase "just sayin'". Again. What does that mean? You already said it. Why do you have to, then, tell me you said it? It was cute but has quickly grown stale.
There are lots of others that have come & gone, thankfully. Where's the beef. Dead meat. For far too long every crime show of any type found an actor telling someone they were 'dead meat'.
TV commercials can get very annoying when they are repeated over and over and... Geico Insurance comes to mind. I hate, loath and despise the caveman commercials! They are repulsive and sure don't make me want to buy Geico insurance. Progressive isn't much better. The high-fiving squirrels was repeated so much, I wanted to shoot the television set.
More advertisers should take a page out of Anhauser-Busch's advertising campaigns. Ever changing and always entertaining. Thank goodness for my DVR.
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